The Bleach Blondes Ice White Toning Treatment Mask is the perfect blue hair treatment for fragile colour-treated hair.

• The lowdown: A blue hair treatment mask that tones and deeply hydrates hair in one.
• You'll love it because: It reduces hair damage from bleaching, UV rays and heat.
• How it works: Reverses dye dryness with intense moisture while removing stubborn orange tones.
• The star ingredient: Contains an ultra-moisturising cocktail of Cocoa Butter, Sunflower Seed Extract and Cupuaçu Seed Butter.
• Is it right for me? Best for cooler blondes and even brunettes with hints of blonde. Cult classic for balayage, ombre and highlights.
• The result? Blonde tones are boosted and brass-free, and hair feels beautifully nourished.